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Web Application Development

Desktop applications are good for single user application where data synchronization is not so crucial. Web application are centralized application where all data and business logic reside on central server. Client can use a Browser to access the web application. It serves on wide variety of devices. You don’t need to deploy, manage and maintain client application on all organization computer like you do with desktop app. Banking application, Google Search, Gmail, Facebook messenger are the best example of web application.

We are experienced web application developer team. Contact us for free consultation or Hire us !!

Laraib World is a custom web application development company with experienced bespoke web application development teams, producing innovative, complex and secure, process-driven web applications.

Laraib World places a strong focus on user experience, building tailored web applications that adapt to their users, whether that be internal teams, consumers or multiple different audiences. We have extensive experience integrating bespoke web applications, with most of our web application development projects having a requirement to integrate with various other systems across CRM, ERP and secure payment gateways.

We provide a constant high level of support throughout the bespoke web application development process. We work with you from the initial stages of consultation through to defining relevant documentation and training approaches, along with a deployment strategy and staged beta releases. After your system has gone live, we continue to provide tailored support packages to ensure continuity of business critical operations.

Our bespoke web applications are built using ASP.NET MVC and SQL Server, producing future-proof, adaptable and effective custom web applications that can be efficiently maintained.

We take a flexible approach to custom web application development. We specialise in the use of a modular and agile development approach, allowing us to develop custom web applications that support modular, iterative improvements overtime, in line with changes in your business and it's requirements, enabling your initial release to be quickly scaled up and adapted without losing quality or requiring redevelopment.

Advantages of Web Application
  • Large set of powerful open-source and closed source available for development.
  • Web infrastructure provide convenience and ease to end user.
  • The whole code files reside on a machine known as Web Server.
  • The data stored on a machine known as database server.
  • Client needs only one application Web Browser to access any sort of website or web application. Meaning there is no deployment or client application needed to be deployed and maintained.
  • Centralized hosting for all web pages and databases.
  • Powerful, Sleek and Flexible Frontend frameworks available for developing beautiful and intuitive UI & UX.
  • Platform Independence. You no longer need to stick to certain Operating system to access the application.
  • Mobile friendly, meaning you can access the application from Desktop, Laptop, Tablet and Mobile meaning your application is accessible via all the devices.
  • No deployment cost and you don’t need to have dedicated client application, your website or web application can be accessed via Web Browser which is bundled with any operating system.
  • Rich set of analytic tools available, which helps you to take strategic future decisions.

Web Development

Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.

Web development refers to building, creating, and maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management.

Operate your day-to-day business with top website development services with our team of creative concept builder’s analysts, website developers, designers, testers and quality analysts to manage the most demanding needs of the web development & maintenance services with ease and meticulousness.

Our well-qualified team provides you an exceptional edge and business-centric services within your budget. We have successfully accomplished various projects on different websites development platforms like PHP, WordPress, ASP.Net, SharePoint, Drupal, Joomla, and CakePHP with utmost client satisfaction and lot of appreciations.

Bestowed with the most professional and advanced resources, we bring the most satisfactory outcomes for your online business. We make sure that you own a website exactly the same you were looking for

We specialize in providing web development services including solution integration and offshore IT outsourcing to small and medium sized businesses (SMB) across the globe. Go with us and you can benefit from our experience, with amazing range of skills, deep vertical industries expertise and excellence in top technologies, like .NET, J2EE, C#, PHP, Data Base management, ERP Business solution and various othercustom application fields.

Why Choose Us?
  • We develop user friendly, all browser and all devices compatible websites.
  • You'll get a dedicated account manager and team for real time maintenance & support during entire project execution
  • Our developers adhere strictly to international coding guidelines & standards, quality and timely project delivery
  • Our project solutions offer seamless integration with other codes and APIs
  • Prior to starting the development process, our project managers will thoroughly discuss your goals & requirements to ensure that you get the precise solution what you paid for
  • You are bound to get best value for money with us

Software Development

Software development is an essential aspect which helps any business to work finely. It allows you to automate your business and increase your productivity with less effort. The customised software packages are made to flourish your business and help your fulfil most of your requirements.

Benefits of Customised Software Development:
Cost reduction

The technology offers cost economy by reducing resource requirements thus, improving productivity and decreasing licensing fees. When you help out in the design of the software, it is then developed particularly for the growth of your business. This reduces the training costs and also improves the productivity of the software. When you buy a pre-written software application, you only have a license to use the software. The development services team offers you software applications that you own. Since the product is absolutely your own, you may change the cost of the product and its upgradation

Low training costs

It may be expensive to train the new employees. The new employees may need at least a week’s training before they start working. If your business is not very big, you may not have the latest technologies for every individual since it is a part of their business.

Increased flexibility

As your business grows, your potential customers usually demand for different changes in your products. For this, you need to search for different products and become dependent on them. Custom software solutions provide you the increased flexibility possible since the product is made as per your requirements and can be changed according to the business requirements.

Competitive advantage

When your business flourishes more and more, the competition among the competitors in business also increases. If you have a company which is different from others, there are chances that you will have more customers and earn more money. You can make use of custom software to promote your business and rise above the competition level.

Increased company value

You should improve your performance in your business to earn more profits. If you work efficiently ad keep a track of your products that you sell, it will help you run your business at its maximum level. If your company makes unique well-designed software, it will differentiate from your competitors and provide good results for your business.

At Laraib World we have a team of Experienced Software Engineers at your Service !!

We are a team of software engineers who specialize in providing all solutions as per your business requirements. We have project management strategy that contain of many aspects ranging from product idea to custom software solutions so that we can meet the preferences set by our clients. Software development is all about knowing and meeting the requirements of client. So we have to take innovative decisions so that we can come up with accurate software services for our customers. Our team of software development professionals focuses on core areas of custom application development, testing and maintenance and migration and porting. Now days tough business environment, every company is facing challenges to meet deadlines of time for countless projects that they have to handle with perfection. All the complexities of projects can easily handle through our expertise in software development.

We offer
  • Maximum attention to your project by our highly skilled software developers.
  • Complete package from product design to application support.
  • Fast paced execution of the project.
  • Low development costs Software/system requirement analysis and design.
  • Software/system requirement specification.
  • Code generation and testing.
  • Deployment, training and support.

Web Design

Having a professionally built website is not only beneficial, but necessary if you want to stand out amongst your competition. In today's technology age, people are not searching for you in phone books anymore. Potential clients are Googling you, searching your website for contact information, and comparing your website to competitor's in order to determine who suits their needs the best. Unfortunately, not every business owner sees the value in spending money to have a website professionally built to reflect their business and personality. Here are a few points on why it is beneficial to have a website built for you by a professional media firm.

First Impressions

Today the front of your website is essentially your store front. Whenever meeting a new person or potential client, you always worry about making the best possible first impression. So why should your website be any different? Your website should be an immediate reflection of you, your personality and your business. An unprofessional website could lead to visitors not feeling welcome or that your business is outdated. This will see them looking elsewhere for the services that you could have provided.

Higher Search Engine Ranking

One of the big terms in online marketing these days is “SEO”. SEO, or Search Engine Optimization is basically the optimization of your website in order to provide a higher ranking among today’s search engines. When people are searching for a specific business or service to suit their needs, they are searching for key terms within these search engines. Statistically these users will visit the first or second business that is generated by their search. If your site is out dated, it does not contain the specific content necessary to be picked up and indexed by these search engines. So instead of being on the first page of listings, you might be lost on page 5 or 6 and never seen by the user searching. Having a high standing search engine ranking is one of the best methods today to gain new clientele.

Challenge Your Competition

Having a professional website allows you to be on top of your industry and challenge your competition to keep up. Continually working and adding to your website forces your competition to always remain one step behind. Where your competition is only just beginning to realize the benefits of having a professional website. You are already established and continually making an effort to maintain your online presence and stay at the top of your market.

Generate More Revenue

A professionally designed website will attract more attention and generate more traffic to your website. Humans by nature are drawn to attractive things and this is no different in the world of design. This is why it is important to employ a professional design firm in order to maximize the potential of your website design and effectiveness.

Extended Word of Mouth

How often have you enjoyed a great website design for a restaurant or other business? More than likely you have shared that business name or website with friends & family, simply because of the effect the website had on you. Great design paired with intuitive site navigation leads to a great experience for the end user. This word of mouth leads to more traffic and potential clients simply based off of your well designed website.

Greater & Quick Access

Internet access is available on almost every mobile device or tablet these days. Having a quick and easy way for customers to find your phone number, address or contact you by email is a huge benefit. They can easily find out what you do, what you have done previously and what you can offer them. You don’t have to say a lot in order to get people’s attention. Sometimes you can just let the design speak for you.

These are quick benefits of how a professionally designed website can help you and your business. The value in spending money on a professional website should be seen as a long term investment for your business. There are only great advantages ahead. If you are looking to update or build a website, please feel free to contact us to speak about these and other benefits.

So many agencies, so much talent... Of course we had to get an edge above all. So we worked on what most agencies were skipping out. Visitors look good while they are paying, not waiting. Your site shouldn’t be annoyingly slow. Users bounce back to some rival if your mobile site doesn't work well.

Are you impressed? Come to us and have your website designed by one of our expert designers!

Graphic Design

Every single company, from the small business owner in his street-side stall to the largest multi-national conglomerate, takes plenty of pain to create a brand they believe in. This brand becomes the reason for their existence and also the reason why they spend sleepless nights thinking about ways to make it better. When you spare no expense to make your product/service as customer-oriented as possible, then why shy away from using quality design?

Graphic design is about more than just appearances, and provides many more benefits than simply making something look good. Its importance is often underestimated, but good design can bring many significant business benefits. When used effectively graphic design can boost your company’s marketing and messaging through visual communication, giving it greater power to inform, educate, or persuade your audience. Here are some of the benefits:

Professionalism and Consistency

You want your company to make a great first impression. The use of logos, pictures and design can help create a professional image of your company in the eyes of your audience. When properly applied, graphic design offers visual consistency through all of your marketing efforts, which builds your company’s identity and brand recognition.

Identity and Brand Recognition

Graphic design helps establish your visual identity, which reflects your company’s mission and values. Your company’s branding begins with a great logo then expands to every aspect of your business communications, be it stationery, presentation templates, brochures, ads, websites or video. All of these things work together to build your identity and brand recognition. Your brand should provide an instant connection to your company’s mission and values as well as to the products and services that you offer, and good graphic design can forge that kind of connection.

Communication

Graphic design extends beyond establishing identity and brand recognition. It can be very effective at attracting attention and encouraging your audience to want to learn more. It also can be employed to produce visual aids that can better help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and help strengthen your message.

Build Trust, Goodwill & Loyalty

A well designed brand helps create a professional appearance that builds trust and credibility, which is essential to growing your business. Your brand fosters unity and commitment among your employees by providing them an identity and values to rally behind and promote. Trust plays a crucial role in convincing buyers about the quality of your products or services. Companies that thrive are ones that have developed a brand that is trusted. Good design plays a key role in creating communication that can enhance that trust.

Increase Sales & Market Position

With good graphic design, you not only gain high visibility, but you can also convert your audience into buyers, leading to increased sales. All of the above benefits can contribute to one powerful result: more sales and revenue for your business.

A Strategic Investment

Running a business is a long-term commitment. In today’s ever-growing marketplace, standing out is becoming more and more difficult. Using good design to establish your identity and brand is a great way to communicate who you are, what you do and why it is important.

The use of good design can improve many aspects of your business. Contact us to find out how we can help you strengthen your communication, marketing, and brand through graphic design.

Flash Design

In recent times most of the people prefer to acquire information from websites. So, the web content needs to be packed with useful information. Though initially the visitors get attracted to the colorful and bright sites, in the long run they judge the effectiveness of a site on the basis of its informative content.

The primary objective of the web developers should be to create such a website that will be able to retain the attention of the visitors for a longer time period. In order to do so the website design needs to be user friendly as well as visually appealing. Usually for making a site attractive flash animation can be applied. Some of the most remarkable advantages of a flash website are mentioned below:

Flash website design is nowadays well-accepted by Google.

The only problem of a flash animated website is that search engine bots are unable to crawl them. However, at present times due to the advancements in search engine algorithms, search engines no longer ignore flash animations. Instead nowadays websites with flash design have begun to appear in the Google search results. According to some of the search engine optimization experts the flash animated websites will get preference from the major search engines in the near future.

Flash design can make web pages interactive

Usually flash sites are popular for their interactivity. Flash no doubt creates interactive navigation in the website that keeps the visitors entertained and they are also able to see all your web pages without any difficulty.

Flash makes a site lively and vibrant

In this world of Internet people will find a number of websites. So, the duty of the web designer is to create a unique site otherwise it will remain unnoticed in the crowd. Static images and text make the sites look dead. So, use flash animations, which will surely make your site lively and vibrant.

Depending on what you are looking for, we can simply come up with a web concept and associated flash design for you or we have the capabilities with partnerships to build an industry leading website to put you ahead of the competition.

2D/3D Animation

One of animations greatest strength is its flexibility. If you wanted a film on a mountain top, you would have to hire film crews, helicopter units and a large team to bring all that film gear up the mountain. With animation you can animate that scene for a fraction of the cost. Your imagination is your only limitation. Animated marketing videos are also a fantastic way to communicate a message that may be difficult to explain other than by using animation. Marketing benefits of animation are:

Product understanding

With animation you can get down to a deep level of explanation of a product that is very difficult to do with live action. People also prefer to learn through audio/visual methods, so if they have the choice between reading a PDF document of the product specs or watching a short video that does the same thing. 99% of the time they will choose the video

The fun factor

Animation can be very entertaining. When a viewer is laughing and having fun, they are more receptive to retaining that information and possibly sharing it with family or friends. That sharing is the fuel that increases your chances of the video possibly going viral.

Branding

If your goal is to create a lasting impression while communicating what your company does with visual appeal, then there are a few ways that are more effective than animation. With an animation you can get creative with your messaging, but still keep all of the brand logo colours, fonts and ‘look’ of the brand completely consistent with all of your other marketing including your email marketing.

Here at Laraib we are continuously looking for new services to offer that can help our current client base and also gain new business. We achieve this by occasionally hiring in specialist freelancers but more often than not we push ourselves to learn more skills.

3D animation has always been in the back of our minds because of the benefits it can offer businesses and in recent months we have had existing clients ask if it’s something that we can do or can we recommend someone instead. Now, in the past we have happily recommended some of colleagues for the job but not any more, this time we’ve decided to bite the bullet and immerse ourselves in this new world of polygons, boules, textures, ambient occlusion and massively extended render times.

3D animation is highly dynamic, visually rich, has the ‘wow’ factor to engage your audience.

Never has this been more apparent than online with much of internet web content focussed towards dynamic visual content or web video. As consumers and business users we demand a quick easy understanding of systems or business services than can be delivered efficiently through animation.

Our animation is dynamic, visually rich quite simply -it works. Video, 3D animation and creative genius are the ingredients required to achieve a jaw dropping presentation.

Mobile Development

Many businesses are building their own mobile apps and there are many reasons why you should invest in a mobile app. We are in a digital era and if your business does not have a mobile app, then it means you are lagging behind your competitors. You could be missing out a huge opportunity to attract potential clients, no matter how far they are. Just having a website will not give you an edge over your competitors. It is a matter of ensuring that you have got the right strategies in place for online marketing.

Owning a mobile app for your business is probably the most rewarding solution to give an edge over competitors. The world has shifted from desktops to smartphones, and is offering tremendous ROI. If you are planning to establish a mobile presence for your business, you should first know about the benefits of mobile app. Mobile websites and apps can look similar at the first glance and it is difficult to determine which is most suited for your business requirements. There are a number of factors such as – target audience, available budget, features, purpose etc that decide if the mobile app is suitable for your business or not.

Mobile apps are great way to reach out potential customers. You can enhance the experience of your customers by building the best mobile app. Some of the benefits of a mobile app are:

Gives more value to the customers

A business is all about reciprocation and it is must to nail down the best way to encourage more customers. If you want to increase the interaction of your customers with the business to promote sales, you should provide a level of value to the customers so that they don’t go anywhere else. You can create an app with loyalty program to make more customers interact with your business and products.

There are many companies that use their mobile apps to their advantage by offering rewards to the app subscribers. This will eventually motivate the customers to buy their products. If you already have one such program, you can integrate it into your mobile app.

Customers don’t have to wait

Mobile apps provide a faster and easier alternative to web browsing. The user needs to launch a web browser and enter the URL and wait for the site to load for accessing the business website. On the contrary, mobile apps are quick and take only a few seconds to launch. As most of the information is stored in the mobile application itself, it is possible to use it offline.
As there is no waiting time, customers will be attracted towards your mobile app. Additionally, there are chances of being converted into potential leads.

Reduces cost and increases customer engagement

Mobile apps reduce the cost compared to instant messages and traditional advertising. The communications are secured and directed instantly to the messaging customers. Moreover, the mobile apps reduce the staff work. A majority of customers tend to use mobile apps as they allow them to connect with your business easily. Businesses are using apps to improve the processes and increase the level of accessibility their customers have. No doubt, mobile apps are the most valuable tools for today’s competitive business world.
Mobile apps aid promotion and offers great support

You can create mobile apps with great offers and deals to lure many prospective customers to your business. Be sure to create an offer that is irresistible and notifies about it through an app. If you want to promote your business and reap the benefits quickly, you should have a mobile app.
Customer support is another important factor that hooks up potential clients with the business. Responding to customer queries and resolving issues will become much easier, if you have a mobile app to do it. You can sure win the approval of customers by having a mobile app that offers instructions and help customers resolve issues on their own.

Enhances the visibility of your brand

In today’s competitive world, mobile apps are the best tools to enhance visibility of your brand. The awareness and name of your brand will increase tremendously with a mobile app. In fact, it works like a billboard sign. If you have a mobile app with great looks and features, nothing can stop it from increasing your brand awareness.

Mobile apps have the ability to serve multiple functions such as playing games, audio & video, news feeds, instant chat and many more. In short, it works as a direct channel that provides the user with all the information they need.

Mobile apps are the best social media platform

People of today’s generation are obsessed with social media. If you want to be a part of their obsession, you should have a mobile app. If you have a mobile app that can be shared on social sites, they will be able to discuss about your products or services. People spend a lot of time on social media and mobile apps are the future of social interaction.

Mobile apps have made sales much easier than ever before. It is changing the way people review, buy or sell products. Hence, it is important to provide your client with a dedicated mobile app.

Why you should invest in mobile apps?

In today’s competitive world, people are making use of mobile apps to stay in touch with their favorite brands. Whether it is their smartphone or tablet, mobile apps offer all the information to potential customers in an easy way. Regardless of what business you do, mobile apps are useful in getting new customers while retaining the old customers. Being available online round the clock will be a big boost for your business. It will be an added advantage, if the information is available in the form of mobile apps. With different mobile apps developed for platforms like – Android and iOS, you can create brand awareness among huge number of new and existing customers. Here are some of the reasons why should you invest in mobile apps.

  • It is a known fact that the world has gone mobile and there is no need to look back, if you have a mobile app. Consumers use smartphones for local search and your online marketing efforts are seen via different mobile channels. Just having a website is not enough to sustain in today’s competitive business world. Mobile apps thrive as browsing alternative and you can gain a lot by investing in mobile apps.
  • When you have a mobile app, you are allowed to showcase your products and services in a better way. Your customers can use the mobile app as a one stop destination, whenever they want to make a purchase. Smartphones have become a new tool to chat with family and friends, purchase products, check services and do many more. You need a mobile app to do all the above tasks easily.
  • Mobile apps are very convenient for customers, as they are usually designed with usability in mind. The benefits of mobile apps are even greater when businesses decide to develop a custom mobile app with more flexibility and features. You should invest in a mobile app, if you want to enhance the level of professionalism.


Today, almost all the business processes has become virtual. Hence, there is an ever growing need of mobile app. If you want to provide better service to your customers, you should consider investing in the best mobile app development. With the rising popularity of mobile apps, it is worth for every business to invest in mobile app development.

Want to amaze customers and provide mobile access to your business? Jump start your mobile project with Android development! Deliver and promote your services to a wide audience.
We know how to create scalable and crash-resistant Android apps that will show all the power of native application development.

Start development of the iOS app. We power your iPhone apps with the best features and design approaches available on the market, allowing them to reach top positions in the Apple App Store.
Developing an app for iOS platform is the right step if you want to maximise your monetization potential. Figures say that the average iPhone and iPad user makes 2 times more app purchases.

We incorporate continuous testing throughout the development of your mobile app, starting from day 1. This includes daily testing, pre and post release testing of every iteration, extensive testing. After the final deployment, we provide maintenance and support services to make sure that you meet all your users' requests.

One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust.
The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.

In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.

When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated.
you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.

In fact, mobile devices now account for 52 percent of their online orders.

We are used to help and consult in more directions - not just in technical aspects, but also at product strategy and product innovation level.

SEO/SEM

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

SEO still remains a effective and important marketing strategy. While there are many benefits to a good SEO strategy, we have outlined some of the tope benefits to help you understand why SEO is awesome.

Increased Traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ROI

SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.

Cost Effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased Site Usability

In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Like what you read? For more information on how SEO could be beneficial to your website, or for a free SEO consultation, please contact us and we would be happy to help.

SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.
What is Search engine marketing?

SEM is a form of Internet marketing involving buying traffic through paid search activities.1 This is distinctly different from search engine optimization (SEO), which is the process of earning traffic organically. Take a second and Google the word “car”. See all of the advertisements visible above the search results? Those are ads paid for by a business to generate traffic.
Search delivers an active, targeted message to your online properties.

Captures the audience’s attention in the right time

SEM help to increase the traffic at your site and also the probability of your ad being noticed by a large number of people. The great thing about SEM is that people are already searching for a product using specific key terms when the ad is served to them. The ads are targeted and you will only be charged when the audience clicks on your ads

Takes little time to set up

It takes a very short time to implement which means you will be up and running within a short time. It takes a little more time before you can start experiencing the full impact of your strategies. You can make changes on a whim depending on the type of reaction you get from the audience. The best thing is that you can tailor your site, search terms and spending based on your audience’s behavior.

It’s measurable

There are tools available to help you track your audiences’ response with an in-depth campaign analysis. The analytical tools (eg, Google analytic) give you the power to boost, alter or do away with any unsuccessful component such as the keywords or paid searches. This is important in that you have a clear way of organizing your goals to suit your business goals. Therefore, each decision you make will be holistically based on the future of the business.

Increases brand awareness

Ultimately, SEM plays a key role in increasing the visibility of your website which in turn increases the brand awareness for your business. Consumers tend to trust any brand they see on the first page of Google. So if you appear on the first page consumers will trust your brand more increasing the chances of referring your brand to others. It takes times before you get the utmost attention from your target audiences but it is worth it.